# Knowledge base

Explore a wide range of articles, trends and expert tips on AI, content, translation and much, much more. Here, we've collected articles and research, written for teams who are building smarter workflows and robust brands.

**Get started quickly with Tone of Voice – we’ll give you a ready-made template!**  
Having a clear philosophy around your tone of voice is becoming increasingly important for companies, but unfortunately it doesn’t always make it to the top of the priority list. Do you have a Tone of Voice today? Brilliant! Don’t have one yet? Don’t worry – here we’ll give you a ready-made template to start from – quick, simple and effective!  
*9 Apr 2026·4 min*  
[Read more](/content/en/knowledge-base/get-started-quickly-with-tone-of-voice-well-give-you-a-ready-made-template/index.html)

**Mother’s Day 2026: The ultimate calendar for e‑retailers in Europe**  
Are you missing out on half your sales because you’re looking at the wrong calendar? Many e‑retailers have their sights set on May, but in reality the season in Europe already kicks off in February, when the snow is still deep in Oslo.  
*4 min*  
[Read more](/content/en/knowledge-base/mothers-day-2026-the-ultimate-calendar-for-e-retailers-in-europe/index.html)

**AI-Driven Global Expansion: overcome the challenges and scale up e-commerce with AI**  
But as businesses grow and expand into multiple markets, new challenges arise – both in terms of managing content across large product ranges and different regions, and in setting up the best possible processes.  
*2 min*  
[Read more](/content/en/knowledge-base/ai-driven-global-expansion-overcome-the-challenges-and-scale-up-e-commerce-with/index.html)

**French Days – France’s answer to Black Friday**  
French Days is one of Europe’s most underrated sales moments. It happens twice a year, competition for ad space is lower than during Black Week and French consumers are actively ready to buy. Yet most international online retailers miss it completely – because they’re looking at the wrong calendar.  
*4 min*  
[Read more](/content/en/knowledge-base/french-days-frances-answer-to-black-friday/index.html)

**Why “good enough” translation is costing you sales – webinar**  
AI has made translation faster and cheaper than ever. But speed without precision is just quick mistakes at massive scale.  
*2 min*  
[Read more](/content/en/knowledge-base/why-good-enough-translation-is-costing-you-sales-webinar/index.html)

**Speak E-commerce Fluently**  
Whether you're just getting started or simply want to make sure you and your team are using the same vocabulary, this glossary has you covered. Built on close to two decades of hands-on e-commerce experience — and yes, we've looked up a few of these ourselves over the years.  
*5 Mar 2026·20 min*  
[Read more](/content/en/knowledge-base/speak-e-commerce-fluently/index.html)